For this image, I saw it as a way to flesh out some ideas that I had about landscape and building materials. Instead, compositions are more playful, and there are almost no rules. Post-processing is typically much looser, and maintaining proper perspective is unnecessary. These types of illustrations are great for speed but also for informal presentations where broad ideas and atmosphere are the focus and less about the details. This meant generating a collage-style illustration. I was in need of some purely right-brain thinking, so I decided to skip modeling and V-Ray altogether and see what I could turn out with a half-baked SketchUp model and some Photoshop.
He is also part of rendering studio Design Distill, generating unique and compelling illustrations for architects around the world. Alex Hogrefe is the creator of Visualizing Architecture, a blog dedicated to educating people in the art of architectural visualization.
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